Saturday, Jul 31, 2010
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Only 39% of Americans read? Really?

I’m very interested in what you would recommend. Are you an avid reader? I don’t mean blogs, facebook and twitter… you know… books?  :)

I’m reading a book right now from Frank Luntz called What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears (affiliate link) and as much as that’s a mouthful of a title, it’s so far been a head full of wisdom. According to Mr. Luntz only 39% of Americans read books in their free time. That was a bit shocking to me as a pretty low number but perhaps I’m delusional.

That got me thinking. Why is it that the 39% read, and the rest of America would rather vote for the next American Idol? What reasons do avid readers read books for? I know for me I like to read for many different reasons but I’d say the top three in no particular order are:

1) To keep fresh and new ideas in mind so I stay on my toes in business
2) To give my eyes a bit of a break from “screen time”
3) To let my mind wonder otherworldly realms and forget about this one for a bit

Do you think there there particular common habits for avid readers? For example… I typically read two to three books at once. Ok that sounds odd. I don’t have two books open at the same time reading a page from one book, and the going to the next book for a page, then back again. Although if I could do that it would be wicked kewl! What I mean is during a given week or so that it would take me to read a book I most likely have another that I’m reading as well.

I read in the morning for about an hour or so… until I’m done with my coffee (3 cups, heavy cream, no sugar), I read in my office usually around 2:30ish, and I read at night right before I nod off to sleep. In each location I usually have a different book unless I’m really engrossed in one for a particular reason and I get the urge to devour it from cover to cover.

Right now I’m reading:

1) What Americans Really Want…Really by Frank Luntz
2) Trust Agents by Chris Brogan & Julien Smith
3) Dissolution by Richard Lee Byers & R.A Salvatore

I prefer Hard Cover books if available because unless it’s for the sole purpose of the expansion of my imagination like the Dissolution book… I take notes like nobody’s business. I read with those colored post it flags, a blue highlighter, and a Pilot V5 extra fine pin. I could never re-sell my books as I’m sure anyone else would think they were destroyed with all the writing in the margins (and probably a few coffee stains) but I love my books and re-read them often.

I’d love to hear why or how you read if you do… but I’d also like to get some recommendations. If you were to name your top 5 favorite books of all time, what would they be in ranking order from 1 to 5 with 1 being the highest recommendation?


  • Misako Lauritzen
    Hi Jason,

    Thank you for the great post. As an avid reader and aspiring (fiction) writer, I read your post with great interest.
    I read quite a lot for my work as a researcher at a consulting firm. I research not only business trends but also social trends, so I read a wide variety of books for my work.

    There was time that I did not read any books outside my work, because I spend 12+ hours at my office every day on average. It was so limiting, and I decided to set aside time for reading MY books every day even for a little bit. I am like you; I read more than one book at any given time. Currently I am reading The Happiness Hypothesis by Jonathan Haidt and The Art of Facilitation by Dale Hunter.

    I read books, because, first of all, I would like to keep expanding my perspectives; I am only one person, and perspectives that I can gain from my own experiences are limited. Therefore, I hope to learn from other people's perspectives and experiences.

    Second of all, I read books because I believe that in order to enrich your life and fulfill your potential you have to keep learning. Reading is a great way to learn, just as valuable as interacting with other people and consuming other media.

    Third of all, I read books to give myself time to reflect on my life, my world, and my self. A book is a cold medium, so it gives opportunities to not only input new information but also to actively engage, inquire, go deep inside your mind, and to cultivate insights that have not existed before. I need the kind of time to be whole as a person.

    My recommendations at the moment are as follows:

    1. Hardwiring Excellence by Quint Studer
    2. When Things Fall Apart by Pema Chodron
    3. Cluetrain Manifest by David Weinberger and others
    4. Linchpin by Seth Godin
    5. Letters to A Young Poet by Rainer Maria Rilke
    6. Twitterville by Shel Israel

    I know I am missing something, but this will have to do.
  • @mlauritzen Great input! I love fiction books for my "relax" books... winding down is key for me or I would never sleep so I'd love to read one of your books! :)

    I need to Tweet with you more! Your research is my passion and I'd love to learn more. I just checked out your blog... interesting stuff. I love what you are doing! I don't know much about Japan but like you foreign cultures and social norms that are different than mine are simply fascinating!

    I tried to find a place to subscribe to your blog? How do I do so?

    Thnx so much for your input and recommendations!
  • Misako Lauritzen
    Thanks, Jason! I am sooooo flattered. I have not done anything much with my English blog lately. I have been too busy working on my day job and linchpin stuff. I need to get back to it I know; there are many things that are fascinating in Japan that I enjoy discussing with my non-Japanese colleagues.

    I am a techie wanna-be with a very limited tech knowledge. There is "follow" button on the right-hand column on my blog, but it may be that you have to have a google account to use that function???. If you have any problem subscribing, let me know.

    Yes, I would love to tweet more on what I do also and share our knowledge and passion. That's what the Internet is about after all!
  • peggyquinlan
    I'm reading the 4 Hour Work Week by Tim Ferriss (that you so kindly gave me) and also a good old love story. I read because as you know it its too easy to get sucked into "the brainsucker" that TV has become. Non-fiction for exercising the brain and fiction to keep my heart in check. Sometimes I have as many as 5 books going at a time...and that my nephew is why I always send your kids books..xxoo Aunt Peg
  • Hi Aunt Peg! I hope your enjoying that book. It's the closest thing I've found to answer the "what do you do" question and I found it damn funny that it's one of the things he talks about in his book. "I'm a drug dealer" lol What a great answer!

    Don't know if Jess has told you this or not but the kids are always ecstatic about getting their books from you. It's like Christmas... they immediately disappear to their rooms and aren't heard from for at least an hour. Peace and quiet time for Mom and Dad. :)
  • Jason,
    Great post. 39% is sad isnt it?

    The short answer, here is my Top 5:
    1. The Richest Man in Babylon by George S Clason
    2. The Greatest Salesman in the World by Og Mandino
    3. How Full is your Bucket by Tom Rath and Donald O Clifton
    4. Linchpin by Seth Godin
    5. Purple Cow by Seth Godin

    FYI, I have fully expanded on why I read, my process and why I picked those 5 books on my blog ( http://leader4hire.net/2010/03/5-must-read-book... ) - thanks for inspiring me to write it out!
  • I'm not sure how to respond... thank you so much for your kind words in your blog!

    Folks I HIGHLY recommend connecting with Justin if you haven't already. He's very personable and is one of the few people in the twitterverse who actually cares about what you are doing, then takes the extra step and does everything he can to help.

    He is truly a Leader4hire and I couldn't say enough about him to do justice.

    Thanks Justin for all you do!
  • Very kind words Jason. Thank you. Always my pleasure to help.
  • IvanaSendecka
    Hi Jason;-)
    I am glad you have touched one of my passions via your post;-)
    Believe me be happy that you are in USA, where 39% of people are reading;-) It sometimes seems to me that in Slovakia it is pretty weird to see people with book at all;-)
    I am alien
    LOL;-)
    How I read books? Check out my video about reading books: http://ivanasendecka.com/2010/02/16/video-on-re... (if you have not seen it, yet)
    ;-)
    My top 5 fav books? Tough one:
    I will give you some tips without rating, books which I will remember reading:
    Jospeh Jaworski - Synchronicity
    Herman Hesse - Siddharta
    C.G.Jung - Dreams, memories, reflection
    Seth Godin - Linchpin
    Srikumar Rao - Are you ready to succeed?
    Fritjof Capra - Tao of Physics

    for more book titles, see my "have read" list http://ivanasendecka.com/ivana_recommends/books...
  • Ivana, your comment provided a great insight for me. I hadn't thought about what it may appear like from outside the USA looking in! Thank you so much for your video links very "super kewl" :) I subscribed to your blog and look forward to your posts!

    If you guys haven't checked out Ivana's videos please visit. I especially identified with her video on reading books. I was happy to find out I'm not the only one that uses stickers to mark pages I learned from. :)
  • Maria Borneman
    I read daily; almost always fiction. I have read my fair share of self improvement books though. My favorite authors are David Baladaci, John Grishem, WEB Griffin, Jodi Picoult and a few others. I always read for a half hour before I fall asleep and hopefully a bit during the nday.
  • That's great! And so do you read fiction to escape or exercise your mind or something else? Thank you for tips on authors. I like to read fiction at night before I go to sleep also. It helps me to relax my mind and stop thinking about work... for a few minutes any way. :)
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